After having a few free day to walk around exploring Edinburgh, today we went to the National Museum of Scotland. I am not traditionally a museum goer but today changed my perspective. I loved the wide range of historical pieces throughout all 4 floors. It was filed with tons of information but not just facts and artifacts. To guide us through the massive displays we used a map to communicate to us where each group of displays resided.
Communication is all around us and encompassed in every part of our daily lives. Today I realized museum’s are just the same, filled with stories from our past, ways of communicating past to present. As an advertising major I looked at the displays for creativity and a USP. The creativity to attract me to a specific display and uniqueness to deliver a desired message. From what I observed visual communication was the strongest throughout the museum and is most successful when paired with verbal explanation.
A way to navigate through the space room was on this display screen that allowed you to select a massive object in space and follow it from the beginning of when it was discovered. The coolest part was seeing how knowledge grew as technology changed over time. The visual communication drastically improved from the 1800s to present.
The Tibetan prayer wheel house offers a tangible experience of common culture in Tibet. The turning of the wheels is a practice of developing compassion and central to Buddhism.
Inside a mask your senses are altered. It can be incarcerating and airless or mysterious and freeing. In many cultures masks can be used to indicate connections between animals, people and gods.
When animal’s don’t have great vision they use techniques like thermal imaging and echolocation to find prey. Animals also communicate using verbal signals, sounds, smells, and touch.
A few forms of more direct communication I saw were the Columbia Printing Press and the Stirling Station railway signal gantry.