Broadcasting is a vital part of communicating to the mass media. It can spread its content through different channels and received by people in their own homes. As long as you own a television set or radio, you are able to see the broadcast. This method is the most efficient way to communicate to a large audience, but it is also the most expensive. If it is executed right, the value of the production creates revenue in the long run.
For this reason, broadcasting in the UK is vital to everyone. It provides people with entertainment as well as update them with news. Comparing two broadcasting companies are essential to understanding the different strategies are used across culture. For example, the biggest broadcasting company in London and Glasgow is the British Broadcasting Company (BBC) and the biggest commercial broadcasting company in London is the Independent Television (ITV). Both companies has the same purpose, but are rivals of each other. It televises tv series, shows, and news to the locals. However, they have distinctive differences to them as well. They both have a strategy and structure to how they work effectively to give entertainment to the public. Without viewers, they are nothing, and without them, viewers know nothing. The relationships have to be mutual and work in synchronization.
Although BBC was first created in London, the second company in Glasgow, Scotland, is also an essential component to the company. We visited the BBC Scotland, and learned about the ins and outs of the industry through an employee, Ian Small.
BBC was founded in 1922, but after some major moves from Edinburgh to Glasgow, a new infrastructure was built by David Chipperfield in 2004. This would be known as the new BBC Scotland. BBC Scotland’s infrastructure is unique and helps with broadcasting effectively to the audience with the clearest signal. Every inch of the interior is filled with sound-blocking resistance walls to minimize random vibrations bouncing off the walls and into the productions. The BBC also uses it’s space efficiently by creating a studio environment in the workplace, so the cost is cheaper to produce than in a normal studio would. It has three studios that are used for their TV series or for other production companies to rent out and use. This way it makes money and saves the cost of renting out a studio.
ITV was first broadcasted on Channel 3 in 1955. It is a integrated producer broadcaster company that operates the largest commercial channel in the UK. After the Broadcasting Act of 1990, ITV merged with regional companies. Companies like Carlton and Granada established its commercial franchise and started producing independently from other broadcasting companies. There are now online channels consumers can watch through the ITV player.
When you take a look at ITV from the outside, it looks like a broadcasting company with a nice colorful logo. However, during different time periods of the days, it is always busy from people queuing outside to watch enter a show. For example, Alan Carr: Chatty Man is a famous comedic talk show series that is produced by ITV. This show brings in famous guest stars from all around the world, and attracts many viewers. Viewers get entered through a drawing for the show, which when selected, will get a chance to be a part of the episode. It is a integrated platform for viewers to connect with the business.
BBC and ITV are rivals, but they operate independently from each other. One reason is that BBC is publicly funded, while ITV is commercially funded. Every citizen in the UK that owns a television set has to pay a premium to watch BBC channels. This makes it publicly funded with no commercial interruptions, except for BBC’s commercials. BBC is a news source and has television shows for United Kingdom citizens. ITV also has its own news and TV shows that run for entertainment, but it provides commercials from other companies to promote their products. BBC already has an audience since it is a requirement, so there are not a lot of competition. ITV, however, has to compete to get more viewers to show interest in their show because it depends on profit from commercials. Both are rivals because they have the same audience pool, so they have to keep each other on their toes in order to have a striving enterprise.
BBC Scotland focuses on shows that promote Scotland culture because it tailors to that type of audience. ITV London also tailors to it’s audience in England, but also runs independent tv shows like Alan Carr to entertain the mass.
When I started to understand how both companies work, I found that it was interesting to have two rivalry companies that are so different from each other. It was also intriguing that UK citizens had to pay for television. However, it’s helpful by providing funds to run a business for the company and helps the economy strive. ITV is unique, but it is also similar to how the United States broadcast television. This enterprise creates chances for people to be creative and always challenges the employees to create amazing work for viewers to enjoy. BBC also does the same because without viewers, they will not be able to create intriguing material and will not be able to maintain its reputation.