The Hands You Shake – by Andrea Gothard


Today we visited the company Joe works for, Design Bridge. We met with David Annett the Executive Creative Director. It was interesting to see some of the work they have done at Design Bridge. Design Bridge is a relatively small independent creative design company. They design labels, packaging, logos and advertisements for major companies. Some of their clients are Lipton tea, Hellmann’s mayonnaise and Guinness. IMG_3934 (1) My favorite project they have worked on was the Tanqueray No. Ten Gin. The design of the bottle and it functionality with the lemon shaver on the cap was cool to see. I also loved the adverting campaign that Design Bridge created. Listening to David talk about being brands to life was so inspiring, especially for my major. Packaging and brand design communicates to the consumer a companies mission statement. For example the blue ribbon on the Hellmann’s mayonnaise jar represents quality, tradition and leaves a lasting legacy of the Hellmann’s family original mayonnaise. A bran logo or package design can also leave a lasting legacy for consumers. Once a consumer becomes loyal to a brand every time they see that blue ribbon or Tanqueray bottle they will trust the product and are more likely to purchase it. IMG_6666 Another cool thing we did yesterday was having a meet and greet cocktail hour with other study abroad groups, professors and MSU alumnae. It was a great way to network and get to know other professors. The world of business now a days is all about who you know and how well you communicate with them. Be able to network and having good people skills is so important during job interviews and work. People want to work with someone that they enjoy being around and can get along with. “It’s not the grades you make, it’s the hands you shake” IMG_5381

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