“When people think of Ireland, they think of St. Patrick’s Day and Guinness.”
by: Marisa Ruggirello
Song of the Day: Mizzy C // City and Colour
Guinness to Ireland is somewhat like to water to a fish. It is the unofficial drink of Ireland. So naturally, advertising has played an important factor to the company as well as the country. In fact, the trademarked Guinness harp has actually become part of the Irish government. It is embroidered on any government issued uniform but the only difference is that the harp is reversed.
Advertising and marketing can make or break a company. As I wandered through the advertising floor of the Guinness Museum located in Dublin, I was astounded at the eclectic ads and campaigns that surrounded me.
Throughout the years, Guinness has excelled in advertising and has used many different tactics to create a strong brand recognition and consumer loyalty. If you take a step back and look at what the company actually has been able to accomplish, it is simply remarkable. What other company can you name off the top of your head that has become the national drink of an E N T I R E country?
My favorite part of the museum were the different pieces of wall art decorating the advertising floor. Different sayings were plastered over the walls with some interesting types of messages.
Guinness has also run some very successful television ads over its long history, and one that tugged at my heart strings was the one that I have linked here. Advertising, although fictional at times, can be heartbreaking and beautiful at the same time, and I feel as if though Guinness has captured those feelings in that ad. And as I have learned during my short stay in Ireland, there is nothing better than sharing a pint of Guinness with a friend, new or old.