Burning Images into a Consumer’s Mind – By Graham Polk

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Today inside of the Guinness Storehouse I saw some of the most interesting adverts I’ve seen in my life. For those of you who don’t know, Guinness is an Irish dry stout that is brewed in Dublin, Ireland. They were established in 1759 and loved by the Irish and beer drinkers across the world.

Before coming to Ireland, I wasn’t too aware of Guinness, but after tasting it I have to say it isn’t half bad. There is no way that an Irish person hasn’t heard about Guinness though, and that’s due to some creative advertising. When we reached the advertisement portion of the tour, I was a bit confused. There were statues of cartoon animals holding pints, as well as a fish on a bicycle and a whistling oyster. My first thought was what could this possibly have to do with a pint of beer?

The answer is simpler than you may think: Guinness is getting inside my head. I only spent a brief time looking at those animals, but I may never forget them. I’m sure that the Irish people who these advertisements were created for feel the same, and besides the quality of the beer, that just may be why everyone in Ireland loves a pint of Guinness.

Spending time with the crazy animatronics made me realize that one form of great advertising is when you relate almost nothing to the product, but rather interest the consumer so much that you burn something in their heads they may never forget.

One Comment Add yours

  1. Erma j Polk says:

    Hi Graham, I’m not on facebook daily, but I really enjoy your stories when I do see them. Keep them coming! Love.

    Like

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