Genius Guinness by: DeVinnia M.


My last day in Ireland was amazing. The day started with a tour of the Guinness Factory and ended with answers to questions I didn’t even know I had. I learn what ingredients are in the Guinness, how to pour it, as well as all the marketing and adversting techniques.

The Gates of the Guinness Factory

The first ingredient I learned about was barley. I had a chance to feel real barley and understand how it was broken down into the beer.

More information on Barley used in Guinness
More information on barley used in Guinness

The next most important ingredient I learned about  was hops.  Hop is a green plant and is only grown in two regions of the world. This plant can grow up to 15 feet.

Information on the hops plant used in Guinness

It is the ingredient that makes the beer have that distinctive sweet taste. Other ingredients include water and yeast.

Me and the water fall at the Guinness factory.
A picture of the yeast used in Guinness
More information on yeast


The ingredients were cool to learn about but to learn about the thought that was put into the marketing was amazing.  I noticed that the Guinness marketing team puts effort into their public relations techniques as well.

One of my favorite features of the tour was learning how to pour a perfect pint of Guinness. During my class I learned more about the drink which gave me more appreciate for the company.

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The harp is the classic symbol of the fine beer, however, the company uses ​other advertisements to reach new markets.  

Genius Guinness!

The company advertisement catered to diverse advertisements. Such as: men, women, Irish, african decent, Asian decent and even American. As a viewer of the commercials I saw I found this approach effective because I connected to many of them.

The ad that I found catered to women had the simplify of a fish riding a bike.  A fish riding a bike? I know, I didn’t get it at first but after watching the commercial it was clever and creative. The commercial displayed women participating in hard labor, labor that would be considered “a man’s job.” In the end a caption read “A women needs a man just a much as a fish needs a bike.”

Get It?

When I first saw this picture above, I thought of he old saying “drinking like a fish” , ya know? A fish is in water and is always drinking. I believe the marketing team of Guinness did this on purpose to have their target markets ponder on the double intentions.

(Please click here for more information)

The Guinness Factory consist of a lot of media. Social media was surrounded through out the factory after each activity. There was a photo booth, and after taking the picture you didn’t print it out. You received your picture by going over to an iPad station, logging into Facebook and sharing it to your page. This technique is smart because once the picture is posed to the your page, it automatically tags the Guinness factory.

Screen Shot 2017-05-31 at 9.08.49 PM
How my Guinness Factory Photo Booth picture posted to Facebook
More Social Media in the Guinness Factory.

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